Get this template
Anderson Roberts
The objective of this case study is to examine a landing page designed to increase customer engagement and boost sales. The landing page is part of a digital marketing campaign aimed at promoting a product or service to a specific target audience.
Client:
Spotify
My Role:
Senior Designer
Year:
2022
Service Provided:
UX/UI, Framer Development
The Challenge
The challenge of the task is to create a landing page for a SaaS (Software as a Service) product that effectively communicates the value proposition of the product, engages potential customers, and encourages them to take action, such as subscribing to the service or purchasing the product.
Process
Customize the landing page design to meet the audience's needs and preferences.
Create a wireframe before designing a landing page. It outlines layout and content, including headlines, call-to-actions, and forms.
Optimize wireframe for mobile and user experience after approval. Add branding elements.
To succeed, a landing page needs persuasive copy that shows product value, solves pain points, and drives action.
Solution
The landing page was designed with the target audience in mind, incorporating elements that aligned with their needs, preferences, and pain points.
The value proposition of the SaaS product was clearly communicated on the landing page, highlighting the key benefits and how it solves the target audience's problems.
Outcome
The results of the SaaS landing page project were highly successful in engaging more customers to convert and boosting sales and subscriptions.